Carson McKee at Direct Contact provides a few examples of why it’s important to rely on social media to stay in contact with your audiences during the off-season. Focusing on sports, Chris highlights a number of areas the sponsor relationship can be activated even when stadiums aren’t being filled:
- Ticket Sales – Do you have a social media angle for marketing tickets?
- Contests/Give Aways – Are you giving your market a reason to keep plugged in?
- Off Season Drafts/Trades/Personnel Changes – Can you provide perspectives and insight from the source?
- Discussion – Can you generate discussion and debate?
- Access – Can you provide visibility on team insiders?
- Announcements – Can you release info via social networks prior to a press release?
The Offseason: 6 Ways to Stay Plugged In
