Yes, we think this is insane. What does it mean??? Does anyone get this? If you do, please explain it in the comments…
When Good Ads Go Bad: Sprite “Insane Crash”
Published: 13 June 2009 2:29 PM PDTPosted in: Marketing
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In a bleak, mindless and colorless world, teens are without hope. They have decided to commit suicide. You can see the anguish on their faces as they take their last drink. A beverage filled with a special ingredient- an altered version of nitroglycerin. Once ingested, the slightest impact will cause them to explode. However, instead of bursting into flames, they simply disintigrate into a shower (a “well-spring” if you will) of H2O (The human body’s primary element). Spring + Ignite = Sprite.
Well played, sir. Kind of bleak, but well played.
Strange ad. I get the whole “cold drink on a hot day” concept, but it’s a little disturbing. People disintegrating into little drops of Sprite? Guess you are what you eat.
This idea and concept are really different. The theme “Freedom from thirst” is reflected well in the add.
Every ads should give some useful message to boost the youths.But this ad looks insane because it is calling them to enjoy the pleasure rather than inspiring to achieve.Also the crash between them stimulates the violence.