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As internet marketers continue on their endless journey to drive traffic, new opportunities emerge with potential solutions. With the introduction of Bing to the search engine game, we wonder if pay-per-click will prove to be a goldmine at the new site…
Microsoft search engines haven’t been known as a bastion of PPC success in the past, but we have five words that point to why it may be worth looking at in the future:
1. Volume
One of Microsoft’s search engine marketing problems in the past was pure volume – advertisers looking to drive big traffic numbers turned to Google and Yahoo!, as Microsoft just didn’t attract enough users to make the time of creating and testing ads worthwhile. With Bing pushing Yahoo! out of the number two ranking in their first week, and a massive advertising campaign in mid-swign, search volume looks to be on the rise.
2. Content
Google’s content network changed they way marketers reached buyers by targeting ads to page content. Well, Microsoft’s own content network is now out of beta with a few fancy tools even Google doesn’t have. This allows all advertisers, including small companies, to take advantage of targeted searching from Microsoft. Who knew?
3. Focus
Similar to Google, Bing allows users to search based on topics: images, videos, shopping, news, travel, etc. Bing supplies and endless list of more targeted search links, which continually funnel users into more targeted areas. Bing was designed to move advertisers closer to those they are selling to, which, when combined with the content network, can only mean good things for ROI.
4.Interaction
Don’t underestimate the time users spend on Bing, as we noted earlier this week. By design, Bing allows users to watch videos, scroll through and look at photography, etc. All this extra time opens exposure for users to be targeted by ads that become increasingly relevant to them as they flow down the Bing portal in search of their content.
5. Cashback
One thing Bing has that Google doesn’t is Bing Cashback. Attached to paid advertisements from companies taking part in the program, Bing is sure to attract users looking to save some extra cash in these financially shaky times. And this will only grow as new users come to Bing out of curiousity and wind up discovering a program that pays them back. This “rewards program” style of searching makes Bing the user search engine of choice while creating the behavior to look in the paid search area first. Pssstt…. these are both good things for all marketers.
Will Bing change the world of PPC? History says probably not, but the new search engine certainly has a few upsides that could help deliver strong ROI for those who choose to get their feet wet.
This post provides the useful information for marketers about bing volume, content network, bing focus, interactions and bing cashback.
The overcome of Bing really created a remarkable change in the advertising. It is efficient enough to attract the users and save their extra cash. Will Bing be able to replace the PPC and bring more ROI or not is the thing to wait and see.
Bing seems to be popular at the moment because it has been featured on television during commercials which catch people’s attention. I think it will turn out to be a useful search engine with many positives because of this attention. In due time I believe Bing will be a leading search engine but it’s too soon to tell right now.