The team at 37signals has put together some excellent reasons as to why it’s smart to launch softly, be it a new company, product, etc. Movies test screen early cuts. Restaurants serve to friends/family before inviting media. Theme park rides are tested before being opened to the public.
Soft launching lets you tweak and revise. You get the word out there and you gauge interest. You know what works and what doesn’t.
Plus, you get to make mistakes while you’re still in the shadows. Messing up in front of a smaller crowd means you’ll be better off when the bright lights eventually do shine upon you.
Why it’s wise to launch softly
