Gail Sideman of www.publiside.com guest-writes on mashable.com about how the NBA is using social media, why a lot of teams are slow to adopt the new craze, how it can help them if they do, and a few tips on how to better use it.
We’ve covered a lot on recently on the benefits and use of twitter, facebook and YouTube, as it is important to understand the value these types of outlets can provide to your business. From a marketing standpoint, being able to reach 1,000’s of prospective hand-raising guests with relevant content on a daily basis – for little to no cost – is unprecedented. The better we can shape how these methods of communication can assist you and your business goals, the closer we can help get you to moving the needle in making social media go to work for you.
A large number of sports organizations have social media accounts, but very few actually provide engaging content. Here are 5 suggestions for how sports teams can ramp up their social media use:
1. Be engaging. Several NBA teams have Twitter presences but don’t participate in conversation with their followers. Use @replies on Twitter and comments on Facebook to actually jump into discussions with fans.
2. Provide information and fun anecdotes about your club and personnel that fans cannot get elsewhere.
3. Leave stats updates for your website and third-party sports news services, unless one of your players logs off-the-chart numbers that warrant repeating. Social media should be more about providing fans personal information, and less about repeating numbers they hear on SportsCenter.
4. Respect the history and people who made your club popular. If a fan or former employee provides information about which you were previously unaware, post it with credit.
5. Maintain an active presence on social media sites during your sport’s off season in order to build year-round interest.
How the NBA is Using Social Media.
Impressive post, This is quite true that Internet is booming and so does the social media.Everybody wants maximum exposure to gain profit in business.Your post is really helpful in throwing light in this consent.
Ya.. twitter, facebook and YouTube can really work for you and they can send you lot of traffic on daily basis. but there is also some fine site available on the net that we can target like linkedin.com, digg.com and hi5 and many more these social bookmarking and networking sites also can bring you good traffic for your site.
The important thing is we can use these sites for back link building to your site. But be careful that don’t build too many links in a day, as it looks spam for search engines.
Build some links daily it looks natural.
Keep posting on social media news..