AdAge is reporting Danica Patrick could be looking for a move to the stock car racing of NASCAR:
What would it mean to Nascar to have Ms. Patrick line up each week with the likes of Dale Earnhardt Jr., Jeff Gordon, current three-time Sprint Cup champion Jimmie Johnson and a host of other well-known drivers and personalities? Well, some sports pundits believe it could bring in $50 million in fresh sponsorship money, not to mention the ripple effect her popularity would have on TV ratings and at-track attendance.
There is no doubt NASCAR has been hit hard by the recession. By wooing the female, open-wheel racing star to a men’s sport, NASCAR is opening their historic playbook to fit their changing audience needs. What is that need? Freshness – a new story to tell, a new audience to bring to the sport, new sponsors to fund the teams, and TV viewers to tune in.
Some think the Car of Tomorrow has hurt the sport, so what better to bring it back to prominence than the story of the ultimate underdog?
With NASCAR willing to seriously look at introducing their audience to a new type of race car driver, despite generations of doing things the same way, what opportunities do you have in your industry to take a fresh look at your old commodities?
Is there a new audience to tap? Is there a modification to the positioning of your product to make? Take a fresh look at each area of the business, and in going to work on your business with your end user needs in mind, you provide yourself at least the opportunity to discover new solutions to get you over the hump.
Danica to Nascar: What It Could Mean for League, Sponsors
NASCAR attracts their changing audience needs by introducing this program.
The National Association for Stock Car Auto Racing(NASCAR)announced the “NASCAR Green Clean Air” — a program from NASCAR to help capture the carbon emissions produced by racing, this is under a pilot program that will expand significantly next year, NASCAR was decided to plant 10 new trees for each green flag that drops during Cup Series events.
NASCAR now coming with new look and trying to understand and fulfill their audience needs.
It is a right Though about NASCAR needs.Yes it certainly need a refreshment.It’s all about the Freshness of the Sports which attract the sponsors.It is well said about the Beat in the Audience.That’s also important for the Sports.
NASCAR needs to reach an audience they’re not currently reaching. Danica not only would bring Indycar watchers, but also a younger demographic of kids that may not know her from anything other than Sports Illustrated covers and GoDaddy ads. If NASCAR can nail this down and bring her in, it’s a smart business move.
I wonder if her chances of doing better in NASCAR as opposed to Indy has occured to her?