One of the interesting things about Bing, Microsoft’s new search engine, is that it is a content portal as well. You can load videos within the search browser, rather than being shuttled off to another site.
Or, if you do jump off the Bing portal, you can search, click through “refine” links automatically loaded by Bing based on your keywords, and land on a deeper, more targeted page.
This is having an interesting impact web analytics. From changes in bounce rates and page views, Bing is showing the capability of changing the industry.
This means that companies will have to become more familiar with engagement versus page views to understand the length of time someone watches a video or time spent on the site – and businesses will have to pay more attention to the quality rather than the quantity of page views.
Bing Throws Web Analytics for a Loop – MarketingVOX.
