In case you missed it, the best of creativebuzztoday for the week of February 8-14, 2009. Subscribe to the creativebuzztoday RSS feed to ensure each article is delivered to you daily.
- Target Twitter Users with TwitterHawk: Now that have determined businesses are able to use Twitter free of charge, we felt it appropriate to begin providing tools for you to take advantage of the medium. Thus, we present TwitterHawk – a service-based website that auto-contacts twitter users based on their message content and location.
- When shouldn’t you Twitter? So, if you ever head out on a secret mission or receive confidential business info, you should keep that to yourself. Think that is elementary? Check out this gem (one of many) from a US Congressman en route to a “secret” trip to Iraq: “Iraq! Issues! Longterm impact on containing Iran.. Need a coherent detainee strategy. Amb Crocker leaving after a very successful tenure”. Again, just one of many, including a “Just landed…” message.
- The Thought Behind Pepsi’s New Logo: If you’ve ever wondered how an industry-leading company goes about redesigning their logo, you are in for a treat. PepsiCo recently relaunched their brand with a snazzy new logo, and the initial thought-concepts from the agency who won the job are available on Scribd.
- Timing Your Email Campaigns Will Determine Success: Email is an interesting thing. It’s cost-effective and quick, incredibly efficient when executed correctly, and allows for mobility previously unseen in business. While the benefits can be extraordinary, one factor that is typically overlooked is the timing of your message. Get your offer or opportunity in front of your guest when they’re not ready, and you’ll see your return drop. Hit that sweet spot, and you’ll begin to see much more profitable results.
- Making the Old New – Starbucks Instant Coffee: You read the headline right, Starbucks is entering the Instant Coffee market. An interesting case of reinventing a product to meet the demands of the times. How did they reach that decision, and how might you apply their strategy?
