The folks at Conversion Agent have put together an eBook outlining the direction of marketing in 2009. With social marketing playing a major role, this eBook contains some great insight. A quick read, take sneak peak at what’s inside:
- “The foundation and core of what social media is, consists of the five C’s. Conversation, community, commenting, collaboration and contribution” – Mike Fruchter, My Thoughts on Social Media, @Fruchter
- “Social media enhances marketing efforts as an additional indirect communication channel” – Beth Harte, The Harte of Marketing, @BethHarte
- “Companies with greater social intelligence have stronger bonds with employees and customers, and that translates into revenue” – Lois Kelly, Beeline Labs, @LoisKelly
- “Social media interaction allows us to have… well, interaction with our customers. It lets us see them as people instead of statistics and it lets us hear their voices” – Jennifer Laycock, Search Engine Guide, @JenniferLaycock
- “Social media isn’t causing problems, but it is revealing them. And the problems aren’t new; they’ve been around for a while” – Mike Wagner, Own Your Brand!, @bigwags
I appreciate your points, there are so many choices out there. It is good to have some perspective on what works, and what doesnt.